2 Thinking Masterclasses unlocking creativity
on a team, company or brand level.
2 morning Masterclasses voor bedrijven
om uit te kiezen:
- Masterclass for leaders -
2 mornings + discussion lunch
Creativity is waiting for the right moment, information, time and playground for it to show itself and play and experiment. When it is motivated, guided and cultivated correctly, it will lead the way to more distinctive ideas, innovation, resulting in more value.
Creativity and innovative ideas are becoming more important by the day for companies. Evoking creative thinking and guiding it to higher levels is a skill.
A skill all leaders should possess. Become a leaders of creativity.
- Morning 1 -
What is creativity
The ‘box, and how to think outside of it
Creative and Critical thinking
Creativity Killers and Thrillers
​Creative briefs & feedback
Discussion lunch
- Morning 2 -
Creative Hack-tags
Take 5 Method
Onward Thinking method
Creative Comms
Discussion lunch
watch the video
- Masterclass for leaders -
2 mornings + discussion lunch
All brands are creative and often make the same mistake in time.
A mistake that leads to concealed brand degradation in relation to its true reason for existence.
The True Brand Creativity Masterclass will enlighten you on how to constantly create and revolutionise form the brand essence and brand culture. For more sticky distinctiveness.
It’s the culture that creates brand value.
- Morning 1 -
What is creativity and how does it work
Brand value & different currencies
The difference between brand & product
How to work with brand & market data
Discussion Lunch
- Morning 2 -
Brand and product DSP’s & USP’s
True brand Briefings, KPI’s and Reviews
The true brand three Marketeers
Distinctiveness, Intelligence, Action
Discussion Lunch